Different bids can be set for the following FIVE variables and combinations thereof:
For example, one micro bidding rule might have a fixed CPM for inventory on Mopub (Exchange), Android (OS), Samsung (Device Make) and Ace3 (Device Model). Another rule could have a different fixed CMP for traffic on CBSnews.com (placement), iOS (OS) and iPhone7 (Device Model).
Micro bidding rules can be set up from the Campaigns tab or directly from your performance reports.Learn More
You can set up In-App events to track conversion events beyond the download. You can create audiences based on specific user behaviors (e.g. users who downloaded app in the last 24 hours, users who placed an order/purchase/game level, etc.).Audience lists can be created, managed and updated directly from the console to target users in real time.Learn more on the Bucksense Wiki
Cookie-free ad targeting across multiple categories:
With Ad Tags advertisers can use their own ad server and determine what creatives to show to what users. This gives them more flexibility and control over their brand.
To reinforce your acquisition efforts, you need to retarget customers with meaningful communication and bring them back to your app. Using first party data, Bucksense has the tools to build a profile on your users based on their actions, even if they have only opened the app once.
Buckesense leverages customer profiles to retarget them outside of the app with relevant and personalized media. Using deep links, we place content on other apps that will bring the user back to your App.
Customers retargeted with personalised media
Deep links take users back to the app (no SDK required)
Attracting a new customer will cost your company 5 times more than keeping an existing one! That’s where Bucksense steps in!
Maximizes the customer lifetime value
The online ads help keep your products or services on the visitors’ minds and increase the customer lifetime value by greatly extending the amount of time a prospect will remember your business.
Increases the conversion rate
Since the vast majority of people who first visit a website are not ready to buy, retargeting increases the likelihood of reaching people who finally are ready to buy, because they have already accomplished the first step: visiting your website. Therefore, prospects who click on a retargeting ad are much more likely to have an Internet of purchasing.