Meet the Bucksense team at Cannes Lions 2018


Team Bucksense is on the move again!

From June 18th to 22th we will be attending Cannes Lions 2018, the world’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries.

We look forward to connecting with you all and taking a deeper dive into how Bucksense can improve your ROI!

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Cristian Carnevale’s interview on The Daily Net

 


Bucksense makes news!

Our CEO Cristian Carnevale has been recently interviewed by  a prestigious Italian magazine, The Daily Net. The topics touched upon include Responsive ads, Optimization rules, in-ad user interaction, transparency, and Bucksense’s new market frontiers.

Carnevale focuses on recently released Responsive ads, which base on user’s engagement. By getting the user involved, the advertiser is able to collect the most advanced audience insights.

Besides, the Bucksense CEO puts the stress on a new generation of creativity, which lets the user interact with the banner, choose the product, opt-out if he is not interested in that type of ad, etc. This aims to build a relationship of trust between the brand and the client.

Curious to know more about the way Bucksense conceives the programmatic media buying?

Read the all interview in Italian here below   

Intervista Bucksense_DailyNet_11giu18

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Our path to GDPR compliance

 


The European Union has taken a big step forward in protecting the fundamental right to privacy for every EU resident with the General Data Protection Regulation (GDPR). In a nutshell, EU residents will now have to give explicit consent to treat their own personal data.

Any company that stores or processes personal information about EU citizens within EU states must comply with GDPR. However, it does not cover internet cookies, device fingerprinting and other similar technologies, since they will be treated in the ePrivacy Regulation.

By replacing the outdated EU’s Data Protection Directive, GDPR enhances the right to information, an the right to be forgotten.

 

With +350 brands and agencies worldwide relying on Bucksense’s platform worldwide, we respect users’ privacy and are committed to establishing responsible business and data practices. Our Terms of Use are governed by our Privacy Policies, and by the Data Processing Agreement (“DPA”), when the Service foresees in any way the processing of data of any end user located in the European Union, of whom the privacy all involved parties undertake to respect.

Our Privacy Policy provides you with insights into what data we collect, how we use it, and how you can control your information. By continuing to use Bucksense, you agree to these new terms of service which will be effective from May 25, 2018.

We strongly support industry initiatives to improve consumer trust and transparency and are a registered global vendor for IAB Transparency and Consent Framework.

 

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Meet Bucksense at Programmatic Pioneers Summit 2018

 


The countdown is finally over! Team Bucksense has just landed in London for Programmatic Pioneers Summit 2018!

We are thrilled to announce that tomorrow our CEO Cristian Carnevale will mediate a panel discussion revolving around the “brand safety” hot topic.

Since programmatic fraud and malicious behaviour have significantly increased, Bucksense has adopted a cutting-edge in-house prevention system. Every day we test our tools against different types of ad fraud (e.g. ad stacking, malware traffic, quality spoofing, false impression enrichment) and they are turning out to be efficient. Every time we bid, serve the impression, track the click, and eventually follow the user to the conversion path, we are able to collect user data. Collecting all the user data on each point and connecting all the action points in one unique funnel is the base of this verification process. The data is often used to track conversions but it is rarely used to verify if the traffic is legit. Cross-referring all these points often shows a good double digit presence of fraud activity.

Bucksense fully automates the impression analysis and vetting to provide a valid service. Placements quality and consistency over the entire customer funnel are constantly checked from our system that autonomously take the decision to block a placement if something looks wrong.

With its Self-Serve, Open API, and Whitelabel solutions, our DSP offers marketers control over media buying: from full spend and placement transparency to the most advanced campaign management functions,

Want to know more about all this and more? Join our team of experts at Hilton London Canary Wharf!

See you there!

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Meet Bucksense at Festival of Media Global 2018!

 


From May 13th to 15th, Team Bucksense will touch down in Rome for the Festival of Media Global 2018.

 

2018 has already been an exciting year for us and we can’t wait to meet up and discuss some of our newest platform features such as Bulk Upload, Optimization rules etc.

Gaining more information concerning the user, integrating data coming from different sources and delivering a custom-tailored experience will constitute the beginning of a new era of programmatic, where data mixes with creativity.

Bucksense celebrates this new “Golden era” by rolling out the so-called Responsive Ads. Instead of aiming at gaining more clicks, Responsive use the power of Rich Media to allow users to interact with the ads and the audiences of the campaigns. Ads do not have one unique goal but there is a series of infinite paths that users can take to pick a product, change preferences, set reminders etc.

Bucksense’s Responsive campaigns stand out for focusing on targeting the right customers at the right time, thanks to the combination of in-ad user interactions and our programmatic optimization algorithm, providing advertisers with more informative and accurate audience insight data.

These recently conceived ad formats mainly focus on enhancing transparency, viewability and brand safety, due to the upcoming GDPR release. They let users decide how long their data will be stored in our database, totally complying with the right to be forgotten. Besides, they are fully customizable according to the customers’ business needs.

Curious to know how you can offer your clients a transparent and customised experience at the same time? Join us at Rome Cavalieri on 13-15 May and let’s discover it together! We look forward to connecting and seeing how we can exceed your programmatic marketing needs!

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Enhancing trasparency with ads.txt files

 


As everyone knows, IAB has recently launched ads.txt, a text file whose mission is preventing unauthorized inventory sales. By creating a public record of Authorized Digital Sellers, ads.txt files aim to improve TRANSPARENCY in the digital programmatic supply chain.

When buying media programmatically, brand advertisers rely on the fact that the URLs they purchase were legitimately sold by those publishers. Nevertheless, the buyer still has no chance to know who is responsible for selling those impressions across ad exchanges.

While every impression already includes publisher information from the OpenRTB protocol, there is no record confirming:

  • who owns each Publisher.ID
  • the validity of the information sent in the RTB bid request.

This encourages the counterfeit inventory.

How do ads.txt files work?

Publishers create and upload their own ads.txt files to their website servers, to certify which ad exchange is authorized to sell their inventory. Inside the ads.txt file must be clearly listed all the exchanges that can legitimately sell the inventory of that publisher (website). The info necessary to identify a specific seller/retailer account within a given SSP are inserted in each line of the ads.txt file. Programmatic platforms also integrate with the ads.txt files to confirm which exchange is authorized to sell a specific inventory.

At Bucksense we are committed to providing a transparent safe market that our advertisers look for. We want to create a better advertising experience for everyone. By providing you with this solution, you prevent unauthorized impressions in your programmatic transactions.

What is included in an ads.txt file?

An ads.txt file contains a line for each authorized seller and each line includes up to four fields:

  • FIELD #1   Domain name of the advertising system   This field identifies the advertising system (e.g. SSP, Exchange)
  • FIELD #2  Seller account ID   This field contains the ID associated with the seller account within the advertising system
  • FIELD #3  Type of account/relationship   This field indicates the type of relationship: “Direct” indicates that the publisher directly controls the account /  “Reseller” indicates that the publisher has authorized another entity to control the account
  • FIELD #4  Certification authority ID   This field indicates the TAGID (Trustworthy Accountability Group ID), which identifies the advertising system.

Here is an example of ads.txt file:

google.com, pub-4177862836555934, DIRECT

Ads.txt compliance in US

According to Bucksense’s US based analysis, the majority of domains complies with ads.txt file project:

Besides, the variety of SSP is surprising: we have found 539 unique SSP inside the ads.txt. Looking at the single domains, ads.txt files show an interesting variety of SSP.

In addition to showing a good variety, a lot of top SSP are heavily present :

  • 95% of publishers analysed have Google as partner (87%  of whom are direct).

In spite of the heavy presence, Google is not a monopolist:

  • 93% of domains have other SSPs (e.g. Appnexus and Rubicon).

Once we look at the content of ads.txt files, the compliancy is pretty high:

  • 99.5% of publishers who have Google as SSP support ads.txt.

Bucksense stands for TRANSPARENCY in the digital programmatic supply chain and that is why we strongly encourage all of publishers to implement ads.txt on their domains.

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Target your ad campaigns with our creative attributes


After releasing the new Navigation Menu, Bucksense is back with a fresh innovation.

Creative Attributes allow you to add specific targeting details to individual creatives. This flexibility allows you to overwrite the general targeting details set at the campaign/offer level.

How does it work? 

 

For each creative you upload to the Bucksense console, you can set the following targeting exceptions:

1. Language  

By setting 2 different languages to 2 banners that are uploaded to a campaign targeted to a specific country, you ensure that users in that country will see the banner in the language of the browser they will be using.

2. Click Url  

You create a campaign with 3 banners (A,B,C). At the campaign level you add a Click Url, while for banner A you add another Click Url. In this case, users clicking on banner A will be redirected to that specific Click Url, whereas users who click on banners B and C will be redirected to the Click Url which has been set at the campaign level.

3. Impression Tracking Url  

You set up your campaign with 3 banners (X,Y,Z) and an Impression Tracking Url. However, you add a different Impression Tracking Url attribute for banner Z. Every time X or Y is served, you will be notified on the first Impression Tracking Url, whereas for Z, you will be notified on the other one.

In the console you will also have the option to add some or all Creative Attributes depending on the type.

Finally, the console easily allows you to check the attributes you have set for your creatives.

Find out how to set up Creative Attributes HERE.

Giving you greater targeting control within your campaigns is all that matters.

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Discover the new Navigation Menu. Coming soon to Bucksense console!

 


Curious to see how hard we work to improve and simplify the user experience of the console for our customers?

So here we are with a brand-new Navigation Menu! 

The new menu will allow advertisers to effectively navigate the console sections, easily and intuitively switching between functionalities, from uploading creatives to creating campaigns, to consulting reports.

How does the new menu look?

 

Six tabs form part of Bucksense new menu, and they are ordered in line with the steps necessary to run a successful campaign: add creatives, launch campaigns, create audiences and check reports.

By accessing the console, you will see the following Tabs:

  1. Creatives: under this tab you can access and manage all your campaigns media creatives (Banner, Native, Video, Ad Tags and Responsive Ads).
  2. Offer/Campaigns: this tab allows you add new campaigns and manage your existing ones (e.g. check the campaign list status, type, features and activate, clone or remove campaigns).
  3. Data: under this tab you will find everything you need for to set up and manage your audiences.
  4. Reports: this tab contains all the sections related to the console reports (Real Time Reports, Scheduled Reports, Data Audiences Reports, Responsive Ads Insights), crucial for monitoring the performance of your campaigns, audiences and creatives.
  5. Prospecting: by clicking the Prospecting Tab you can access the Bucksense Media Planner and so view potential impressions and traffic data. This data can be used to optimize your campaigns and reach your targets.
  6. Admin: this tab easily allows you Add Funds and check the Billing History, review the Account Settings, manage the advertisers (Advertiser Management) or the Users of your company.

For full details on how the new navigation menu will function, just click here below and surprise yourself with the new features of Bucksense console:

https://howto.bucksense.com/new-navigation-menu-coming-soon-in-bucksense-console/

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Meet Bucksense at Mobile World Congress 2018


The countdown is finally over! Today the Bucksense team touches down in Barcelona for Mobile World Congress 2018.

We are thrilled to show you our exciting new programmatic innovations, such as the responsive ad formats. So just stop by and meet the team at HALL 8.1, STAND J20!

Bucksense’s ad formats enable users to take multiple paths, that are fully  customizable to your own business needs. All within the one ad-unit! By combining in-ad user interactions with our programmatic optimization algorithm, you will get the most advanced audience insights.

We will guide you through the multiple paths that ad formats enable users to take (change topic, book appointment…) and so help you reach a successful campaign.

Happy to keep you posted on this exciting digital adventure via             Twitter  , Facebook   , LinkedIn  !

Come to visit us at #MWC2018!

 

Programmatic data meets responsive ad formats

 


At Barcelona Mobile Congress 2018, Bucksense will present a new exciting innovation: the programmatic responsive ad formats.

 

 

 

 

 

 

 

 

All within the one ad-unit, our ad formats enable users to take multiple paths (e.g. change topic, book appointment, opt-out…), that are fully customizable to your own business needs.

In particular, programmatic responsive ad formats foster an in-ad user interactions in the following ways:

  • let users decide when they want to see your ads
  • let users explore different topics
  • let users take actions without ever leaving the responsive ad format, cutting out the need for flow breaking redirects.

The combination of in-ad user interactions and our programmatic optimization algorithm, provides advertisers with more informative and accurate audience insight data.

Are you willing to reach a successful campaign? So join with us and pave the way for personalization!

If you want to know more about this topic, just click here:

https://www.bucksense.com/rich-media/

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Book a meeting with us at  #MWC2018!

See you at Hall 8.1, Stand J20!