Target your ad campaigns with our creative attributes

After releasing the new Navigation Menu, Bucksense is back with a fresh innovation.

Creative Attributes allow you to add specific targeting details to individual creatives. This flexibility allows you to overwrite the general targeting details set at the campaign/offer level.

How does it work? 


For each creative you upload to the Bucksense console, you can set the following targeting exceptions:

1. Language  

By setting 2 different languages to 2 banners that are uploaded to a campaign targeted to a specific country, you ensure that users in that country will see the banner in the language of the browser they will be using.

2. Click Url  

You create a campaign with 3 banners (A,B,C). At the campaign level you add a Click Url, while for banner A you add another Click Url. In this case, users clicking on banner A will be redirected to that specific Click Url, whereas users who click on banners B and C will be redirected to the Click Url which has been set at the campaign level.

3. Impression Tracking Url  

You set up your campaign with 3 banners (X,Y,Z) and an Impression Tracking Url. However, you add a different Impression Tracking Url attribute for banner Z. Every time X or Y is served, you will be notified on the first Impression Tracking Url, whereas for Z, you will be notified on the other one.

In the console you will also have the option to add some or all Creative Attributes depending on the type.

Finally, the console easily allows you to check the attributes you have set for your creatives.

Find out how to set up Creative Attributes HERE.

Giving you greater targeting control within your campaigns is all that matters.

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Discover the new Navigation Menu. Coming soon to Bucksense console!


Curious to see how hard we work to improve and simplify the user experience of the console for our customers?

So here we are with a brand-new Navigation Menu! 

The new menu will allow advertisers to effectively navigate the console sections, easily and intuitively switching between functionalities, from uploading creatives to creating campaigns, to consulting reports.

How does the new menu look?


Six tabs form part of Bucksense new menu, and they are ordered in line with the steps necessary to run a successful campaign: add creatives, launch campaigns, create audiences and check reports.

By accessing the console, you will see the following Tabs:

  1. Creatives: under this tab you can access and manage all your campaigns media creatives (Banner, Native, Video, Ad Tags and Responsive Ads).
  2. Offer/Campaigns: this tab allows you add new campaigns and manage your existing ones (e.g. check the campaign list status, type, features and activate, clone or remove campaigns).
  3. Data: under this tab you will find everything you need for to set up and manage your audiences.
  4. Reports: this tab contains all the sections related to the console reports (Real Time Reports, Scheduled Reports, Data Audiences Reports, Responsive Ads Insights), crucial for monitoring the performance of your campaigns, audiences and creatives.
  5. Prospecting: by clicking the Prospecting Tab you can access the Bucksense Media Planner and so view potential impressions and traffic data. This data can be used to optimize your campaigns and reach your targets.
  6. Admin: this tab easily allows you Add Funds and check the Billing History, review the Account Settings, manage the advertisers (Advertiser Management) or the Users of your company.

For full details on how the new navigation menu will function, just click here below and surprise yourself with the new features of Bucksense console:

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Meet Bucksense at Mobile World Congress 2018

The countdown is finally over! Today the Bucksense team touches down in Barcelona for Mobile World Congress 2018.

We are thrilled to show you our exciting new programmatic innovations, such as the responsive ad formats. So just stop by and meet the team at HALL 8.1, STAND J20!

Bucksense’s ad formats enable users to take multiple paths, that are fully  customizable to your own business needs. All within the one ad-unit! By combining in-ad user interactions with our programmatic optimization algorithm, you will get the most advanced audience insights.

We will guide you through the multiple paths that ad formats enable users to take (change topic, book appointment…) and so help you reach a successful campaign.

Happy to keep you posted on this exciting digital adventure via             Twitter  , Facebook   , LinkedIn  !

Come to visit us at #MWC2018!


Programmatic data meets responsive ad formats


At Barcelona Mobile Congress 2018, Bucksense will present a new exciting innovation: the programmatic responsive ad formats.









All within the one ad-unit, our ad formats enable users to take multiple paths (e.g. change topic, book appointment, opt-out…), that are fully customizable to your own business needs.

In particular, programmatic responsive ad formats foster an in-ad user interactions in the following ways:

  • let users decide when they want to see your ads
  • let users explore different topics
  • let users take actions without ever leaving the responsive ad format, cutting out the need for flow breaking redirects.

The combination of in-ad user interactions and our programmatic optimization algorithm, provides advertisers with more informative and accurate audience insight data.

Are you willing to reach a successful campaign? So join with us and pave the way for personalization!

If you want to know more about this topic, just click here:

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Book a meeting with us at  #MWC2018!

See you at Hall 8.1, Stand J20!

Bucksense and Lotame Partner to Provide Self-Serve Audience Segments for All Ad Buyers


Bucksense, the programmatic platform for agile marketers, today announced a strategic partnership with Lotame, the leading independent data management platform (DMP) and most comprehensive data exchange. Through the partnership, advertisers can access Lotame’s global, third-party data and audience segments directly on the Bucksense console to create targeted display, native, and video campaigns around the world. The partnership covers the United States, Canada, Asia-Pacific, Europe and Latin America.

“Incorporating Lotame’s audience segments into our platform will result in more targeted and better performing campaigns,” said Cristian Carnevale, CEO of Bucksense. “For this partnership — and because we are largely a self-serve platform —we put additional effort on integrating a smooth data selection process into our existing agile campaign creation interface. Our focus on user workflow is something that we know our growing base of more than 300 agency and advertiser clients truly appreciate.”

Today more than ever, advertisers demand that their digital campaigns increase conversions while protecting their brand. At the same time, agencies strive for programmatic technologies that help them deliver those client requested KPIs within budget and under a seamless and efficient internal operation. By having access to the most reliable data and audience segments, provided by Lotame, within an acclaimed cutting edge DSP — such as Bucksense —advertisers and agencies can now more easily meet their goals under a single roof.

“We’re extremely excited to partner with Bucksense,” said Ryan Rolf, Vice President Data Sales at Lotame. “The sophistication of the Bucksense platform makes it an ideal fit for our rich taxonomy of audiences, allowing marketers to fine tune their media campaigns and better understand and reach their target audience at scale. It’s a perfect fit as we bring our recent work on data quality and audience creation to their brand and performance clientele.”

About Bucksense

Bucksense is the programmatic platform for agile marketers. Created by marketers, Bucksense’s platform has been praised for its straightforward usability, refined algorithm, and for integrating the advanced campaign tools that seasoned marketers actually need and use. Features include: Micro bidding, ad tags & macros, video ad viewability, KPI optimization for display, video and native campaigns, smart budget controls, access to thousands of audience segments worldwide, brand safety features and built-in fraud prevention features.

Part of Acotel Group SpA (ACO:IM), Bucksense was founded in 2012 and is currently used by more than 300 agencies worldwide. For more, visit

About Lotame

Lotame enables companies to use data to build stronger connections with their consumers. Lotame is proud to be the leading independent data management platform (DMP) and offer the most widely used, trusted and comprehensive data exchange in the industry. Committed to innovation, agility and — above all, customer success — the Lotame team aims to continuously find new and meaningful ways to help its clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Lotame is headquartered in New York City, with resources around the world, including Maryland, San Francisco, London, Singapore, Mumbai and Sydney. For more information, visit

Meet Bucksense at Israel Mobile Summit 2017!


Team Bucksense is on the move again! On June 6th & 7th we will be in Tel Aviv for Israels’s largest annual mobile event, Israel Mobile Summit 2017

We look forward to connecting with you all and taking a deeper dive into how Bucksense can improve your ROI!

Link up on LinkedIn with our team:

See you soon!

Meet Bucksense at Programmatic Pioneers Summit 2017


From May 17th to 18th, Bucksense will be in London for one of Europe’s largest Programmatic gatherings, Programmatic Pioneers Summit.  

2017 has already been an exciting year for Bucksense and we can’t wait to meet up and discuss some of our newest platform features such as in banner and in stream video creatives, micro bidding and data audiences.

We look forward to connecting and seeing how we can exceed your programmatic marketing needs!

Link up on LinkedIn with our team:

See you soon!

Optimize your RTB Campaigns with Ad Tags


Tell me more!

Gladly. But first we need to talk about ad servers. Ads can be served via Bucksense in two different ways:

  1. Advertisers can upload their ads to the Bucksense platform and Bucksense will serve it.
  2. Advertisers can serve ads using their own ad server.

Cool! But what is an Ad Server?

An ad server is a platform that stores ad information, delivers the ads to the relevant websites and tracks the clicks and performance of ads. Additionally, an ad server can display certain ads to certain users based on predefined criteria – This is where Ad Tags come in.

So, what exactly are Ad Tags?

Great Question! Simply put, Ad Tags are pieces of code, that when set up in an advertiser’s ad server, give the advertiser control over what creatives are shown to what users.

Oh Really?

Yes! With Ad Tags you can dynamically select creatives based on targeting criteria before the click, resulting in:

  • Better Creative Control: Update, change and test creatives from your own ad server, as you see fit.
  • Better Optimization Control: Determine which user sees what creative and on which placement.
  • Better Data Control: Use your own reporting to gain insights on the performance of all your ad campaigns.

How does it work?

The Ad Tag is a piece of HTML or JavaScript code that requests ad content of a certain size and type from a URL. The Ad Tag tells the browser or app how to display the ad from the URL provided.

For example, an Ad Tag can:

  • Show different creatives dependent on the parameters such as the user’s geographic location.  
  • Tell the browser to expand a creative when the user places the cursor over the banner.

Can I use Ad Tags on all my campaigns?

Of course! Managing multiple ad campaigns can be complex and time-consuming. Ad Tags allow advertisers to centralize the creative management on their ad server, thus giving them more control over their ad operations and making their campaign setup process much easier. However, to maintain quality standards and prevent ad fraud, Bucksense manually reviews all Ad Tags before they can go live.

Thats awesome! How do I set up and track Ad Tags with Bucksense?

Bucksense lets you use HTML/JavaScript, Iframe and MRAID Ad Tags for delivering standard and rich media ads for desktop, mobile web and App campaigns.

Tracking clicks for an ad campaign is vital for measuring performance and effectiveness. Although not mandatory, we strongly recommend that you track clicks on the Bucksense console, even if you are using your own 3rd party tracking system or Ad Tags. To set up Bucksense tracking, simply insert the provided Bucksense click tracking and cache busting macros in the code. These parameters need to be added to let our system know if your campaigns are being served correctly and performing. Learn more on our wiki page!

Happy Tagging!


Bucksense Returns from Mobile World Congress 2017


The Bucksense team is back safely after a great Mobile World Congress in Barcelona! We loved this year’s theme, ‘Mobile is the force behind every emerging innovation’, and we couldn’t agree more!

We ourselves were proud to showcase our own innovations in the world of RTB media buying, including Micro Bidding, In-Stream and In-Banner Video Creatives, Automatic Optimization, Brand Safety and KPI Optimization, to name but a few.

Thank you to all who stopped by our booth to personally meet with us. We will be in touch with each of you soon.

See you next year at Mobile World Congress 2018!

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Refine your RTB Strategy with Micro Bidding



What is Micro Bidding?

I am glad you asked! Micro Bidding is a time saving feature for those who want to optimize their campaigns and real time bids (RTB) down to the nitty gritty!

Instead of cloning/creating separate campaigns to segregate spend, you can set different bids – within the SAME campaign – for FIVE variables and combinations thereof:

  • Ad Exchange
  • Placement ID
  • OS (Windows, iOS, Android)
  • Device Maker (e.g. Samsung, Apple, Google, Motorola)
  • Device Model (e.g. Galaxy, iPhone 6)

How does it work?

Great question! Bucksense advanced reporting gives you precise information on what variables are performing the best in your campaign. With this information, you can set precise Micro Bidding rules to refine your bids to the combinations of variables that work best for you. Lets use an example to see Micro Bidding in action.

Let’s say you are running a multi-device/OS mobile campaign and know that you can get better CPMs with certain combinations of exchanges/placements/devices. Within this campaign you can leverage this knowledge and optimize your bids by setting up different Micro Bidding rules such as:

Micro Bidding Rule 1: Fixed CPM for inventory on Mopub (Exchange), Android (OS), Samsung (Device Make) and Ace3 (Device Model)..

Micro Bidding Rule 2: Fixed CMP for traffic on (placement), iOS (OS) and iPhone7 (Device Model).

Thats awesome! How do I set up Micro Bidding rules?

I’ve saved the best part for last! Not only does Micro Bidding save your time by letting you set different bids within the same campaign, it also saves you time by setting rules up directly from your performance reports. This means that you can optimize as soon as the information becomes available to you and with just the click of a button. Rules can also be set up, accessed and reviewed from the Campaigns tab of the platform.

To learn more about how to set up Micro Bidding rules check out our wiki page.

Happy Bidding!