Turbocharge Your Ad Campaigns with Geo-Targeting

 

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Need to enhance your campaign’s performance, and so deliver way more personalized ads to users? Geo-Targeting is the solution!

Thanks to Geo-Targeting, we are able to acquire an in-depth understanding of consumer intent to purchase and act. This technique allows you to display different ad formats, so you can deploy diversified techniques to build a connection with your audience.

How does Geo-Targeting work? 

Geo-Targeting is an excellent tool to give brands the chance to target audiences across multiple devices and touchpoints, by linking a mobile device that Geo location data identified to the digital persona of other devices (e.g. desktop, smartphone, tablet, or connected TV). This is done by mapping the Advertiser ID to other devices using a device graph.

The last piece of the puzzle is attribution, which gives you the power to prove a campaign has influenced or changed the customer behaviour. Combining location insights with complementary data points demonstrates both intention and actual behaviours as consumers move between real world businesses.

Benefits of using Geo-Targeting 

There are several advantages in using Geo-Targeting:

  • By customizing ads to users based on their location, you are much more likely to show them something relevant and therefore much less likely to be blocked or ignored.
  • Since location data is served in real time, there is an opportunity for brands to target people at certain times.
  • A better ad targeting saves you time and money by not serving your ads to users who literally could not care less about it.

Running geo-targeted campaigns in Bucksense is a piece of cake: all you need to do is creating Geo Lists and associate them to your campaigns. Moreover, Geo Lists allow you to blacklist all Geo locations that are not relevant to your audience.

What are the misconceptions?

Although Geo-Targeting is getting popular among advertisers, there are still a few misconceptions revolving around it.

Fraudulent activity is not the only cause of inaccurate location data: it can depend on technical limitations or errors in the app Software Development Kit. In addition to it, some publishers and SSPs shorten lat/longs making them useless for accurate geolocation services. Lastly, the way the app is sourcing location data might be a possible cause.

As apps evolve by looking to increase inventory yield by adding location data to their inventory, it is getting harder and harder to identify new causes/types of inaccurate location data.

If you are curious to know how to run geo targeted campaigns in Bucksense, please take a look at our wikipage.

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Sit Back, Relax and Enjoy Our Console Training Video

 

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Hunger for a new Console Training Video? 📹 Here it is!

The Bucksense team has been working harder than ever to turbo charge your customer experience, so that you are always at the forefront of this ever changing programmatic world of ours!

We perfectly know how it feels to be in your shoes: no time for a phone training, plenty of questions popping up in your mind and an urgent need to set up your first campaign. So let’s save time! This tutorial will give you a quick training of all the steps you need to follow to start your first campaign, before diving deeper into it thanks to our howto page.

As you know, creating a campaign on Bucksense’s ad platform is a piece of cake. Besides, we are connected to several major ad exchanges for mobile and desktop, with hyper-targeting features that enable you to reach the right audience for your campaign! The best part? We are free of minimums and commitments!

Willing to turn pro in programmatic advertising? So sit back 💺, relax 😎 and enjoy our console training video ⤵️

https://howto.bucksense.com/bucksense-console-training/

 

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Bucksense at Madrid Mobile Summit 2018

 

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Hey fellows!

November is just around the corner, and we already soaking up the spooky Halloween atmosphere.  

Surrounded by gloomy pumpkins, we are counting down the days to meet you at Madrid Mobile Summit 2018, the ultimate event for everyone in the apps/games/ad tech ecosystem. It will be so oh-good to be home!

The Bucksense team is dying to see you there and discuss about the great potential of Geo targeting. If you need to ensure that your ad campaigns reach the right audience in the right place or the right moment, Geo targeting gives you more control over who gets to see your ads.  

Running geo-targeted campaigns in Bucksense is a piece of cake: all you need to do is creating Geo Lists and associate them to your campaigns. Moreover, Geo Lists allow you to blacklist all Geo locations that are not relevant to your audience.

Although Geo targeting is getting popular among advertisers, there are still a few misconceptions revolving around it. What about dispelling all these doubts together? So let’s meet on November 13th at MEEU in Madrid.

Send us an email at info@bucksense.com,  and we will connect you to a member of our team. 

🎃 Oh, we almost forgot … Happy Halloween y’all!! 🎃 

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Bucksense Returns from DMEXCO 2018

 

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The curtain falls on DMEXCO 2018!

We had a whale of time in Cologne, meeting our clients and dearest partners, and sharing our vision on the ad tech world. The motto this year was Take C.A.R.E. standing for CuriosityActionResponsibility and Experience. The aim was to arouse curiosity, raise awareness for change and appeal for industry responsibility given the current consumer uncertainty.

We had truly appreciated the key themes revolving around DMEXCO 2018: voice tech, GDPR and machine learning dominated the German event this year.

DMEXCO, which gathers more than 40,000 people every year, represents the meeting point for brands, marketers and agencies, as well as digital businesses and tech pioneers, who intend to keep on struggling to help the industry build new technological standards, insisting upon shared goals and bringing their technology to turn the digital marketing into a transparent world addressed to protect the consumers’ privacy.

However, it did feel different this year: forget about the ‘melting pot’ which usually characterizes the Europe’s biggest annual digital marketing conference, DMEXCO 2018 was more local than ever.

Another peculiarity was the distinct lack of brands and agencies. As ISBA’s director of media, Steve Chester, said, DMEXCO has not been seen as being directly relevant to brands in the past. However, as relationships with ad tech businesses keep on evolving, brands will seek to create direct relationship with ad tech suppliers, with the purpose to gain more transparency and control of their media supply chain.

And that’s all, dear marketers! We want to extend a massive thank you to all who stopped by to personally meet with us!

We are dying to see you next year at DMEXCO!

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Bucksense Update: Get to Know the Latest Version of our Platform

 

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Craving for something new? Here it is!

Several new features have been just rolled out to improve and update the Bucksense console:

NEW OFFER SETTINGS

A way more dynamic offer section has just landed in our console! Bucksense allows marketers to set up and track mobile and desktop campaigns. Defining the type of offer (web, mobile web or web responsive) not only helps you to classify it, but also determines the specific campaign settings that are directly tied to the offer type you have chosen.

Thanks to the brand-new settings, you are allowed to check all the Campaigns connected to it, and quickly edit your preferences.

And that’s not all! Take control over your offers by setting a cap (daily or total) for Impressions, Clicks and Budget, and by specifying the Time Zone, start date and end date.

Willing to make use of the new offer settings like a pro? So take a look at our wikipage.

NEW REAL TIME REPORTS MENU AND FEATURES

Real Time Reports Menu has a fresh new look, and it has been split up into 4 different categories: Analyze Campaigns, User Insight, Inventory Insight and Scale and Optimize.  Each of them will provide you with extremely useful data, which will help you to optimize your campaigns basing on the best performing variables and channels.

Want to get a more in-depth explanation? So take a look here

What’s new in the report does not end there!

You will now able to edit the Offer and Campaign settings directly from the report. All you have to do is select “Offer” or “Campaign” as type of report, and you will get a detailed overview which displays the settings you have previously entered.

For more information, read here

Helping you to blow past your programmatic goals is all that matters!

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DMEXCO 2018 Is Calling! Let’s Have a Blast Together!

 

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DMEXCO is right under our noses!

On 12-13 September, the coolest programmatic team will land in Cologne to take part in DMEXCO 2018, the cherry on top of all the European digital marketing events.

The engine of the digital economy is the technology used to deliver finished digital services to businesses and consumers. Connected devices, broadband infrastructure, cloud software, internet-based services, the societal benefits that this technology delivers are endless. Unfortunately, it is nearly impossible that anyone involved in the making or consumption of marketing is totally happy with it.

However, Bucksense intends to keep on struggling to help the industry build new technological standards, insisting upon shared goals and bringing our technology  to turn the digital marketing into a transparent world addressed to protect the consumers’ privacy.

Let’s meet and make it possible!

Send us an email at info@bucksense.com,  and we will connect you to a member of our team.

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Meet the Bucksense Team at Cannes Lions 2018

 

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Team Bucksense is on the move again!

From June 18th to 22th we will be attending Cannes Lions 2018, the world’s biggest festival and awards for the creative and marketing communications, entertainment, design and tech industries.

We look forward to connecting with you all and taking a deeper dive into how Bucksense can improve your ROI!

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Cristian Carnevale’s Interview on The Daily Net

 

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Bucksense makes news!

Our CEO Cristian Carnevale has been recently interviewed by  a prestigious Italian magazine, The Daily Net. The topics touched upon include Responsive ads, Optimization rules, in-ad user interaction, transparency, and Bucksense’s new market frontiers.

Carnevale focuses on recently released Responsive ads, which base on user’s engagement. By getting the user involved, the advertiser is able to collect the most advanced audience insights.

Besides, the Bucksense CEO puts the stress on a new generation of creativity, which lets the user interact with the banner, choose the product, opt-out if he is not interested in that type of ad, etc. This aims to build a relationship of trust between the brand and the client.

Curious to know more about the way Bucksense conceives the programmatic media buying?

Read the all interview in Italian here below   

Intervista Bucksense_DailyNet_11giu18

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Our Path to GDPR Compliance

 

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The European Union has taken a big step forward in protecting the fundamental right to privacy for every EU resident with the General Data Protection Regulation (GDPR). In a nutshell, EU residents will now have to give explicit consent to treat their own personal data.

Any company that stores or processes personal information about EU citizens within EU states must comply with GDPR. However, it does not cover internet cookies, device fingerprinting and other similar technologies, since they will be treated in the ePrivacy Regulation.

By replacing the outdated EU’s Data Protection Directive, GDPR enhances the right to information, an the right to be forgotten.

 

With +350 brands and agencies worldwide relying on Bucksense’s platform worldwide, we respect users’ privacy and are committed to establishing responsible business and data practices. Our Terms of Use are governed by our Privacy Policies, and by the Data Processing Agreement (“DPA”), when the Service foresees in any way the processing of data of any end user located in the European Union, of whom the privacy all involved parties undertake to respect.

Our Privacy Policy provides you with insights into what data we collect, how we use it, and how you can control your information. By continuing to use Bucksense, you agree to these new terms of service which will be effective from May 25, 2018.

We strongly support industry initiatives to improve consumer trust and transparency and are a registered global vendor for IAB Transparency and Consent Framework.

 

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Meet Bucksense at Programmatic Pioneers Summit 2018

 

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The countdown is finally over! Team Bucksense has just landed in London for Programmatic Pioneers Summit 2018!

We are thrilled to announce that tomorrow our CEO Cristian Carnevale will mediate a panel discussion revolving around the “brand safety” hot topic.

Since programmatic fraud and malicious behaviour have significantly increased, Bucksense has adopted a cutting-edge in-house prevention system. Every day we test our tools against different types of ad fraud (e.g. ad stacking, malware traffic, quality spoofing, false impression enrichment) and they are turning out to be efficient. Every time we bid, serve the impression, track the click, and eventually follow the user to the conversion path, we are able to collect user data. Collecting all the user data on each point and connecting all the action points in one unique funnel is the base of this verification process. The data is often used to track conversions but it is rarely used to verify if the traffic is legit. Cross-referring all these points often shows a good double digit presence of fraud activity.

Bucksense fully automates the impression analysis and vetting to provide a valid service. Placements quality and consistency over the entire customer funnel are constantly checked from our system that autonomously take the decision to block a placement if something looks wrong.

With its Self-Serve, Open API, and Whitelabel solutions, our DSP offers marketers control over media buying: from full spend and placement transparency to the most advanced campaign management functions,

Want to know more about all this and more? Join our team of experts at Hilton London Canary Wharf!

See you there!

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